E29 - British Girl Bakes - From cupcakes to clicks. How Emily went from running a cupcake cafe to building a huge YouTube and online presence. Artwork

My Baking Journey

Are you a baker? Do you run your own cake business? Ever wonder if you're going about it the right way? Or perhaps you're thinking of taking the plunge and looking for an alternative to that career you're getting tired of? If so, this podcast is for you! We sit down with some of the brightest stars in the baking world. Chatting about how they got into baking, why they love it, and why some days it's the last thing they want to do. It's about what drives them, what makes them successful, and how they manage their day to be a star baker. It's not all rainbows and flowers though. As you'll hear, these bakers have worked hard and pushed through some trying times to create the magic they do in the kitchen. This isn't about baking tips, but more about finding ways to build your business, get customers, grow your social media, and look for inspiration. Our guests have pretty much been through it all at this point so come along for the ride and enjoy this podcast from your friends at OLBAA.Who is OLBAA? We make the best packaging for bakers around. From tall cake boxes to luxurious cupcake boxes, we strive to develop packaging for bakers designed by bakers. Learn more at www.olbaa.shop

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My Baking Journey

E29 - British Girl Bakes - From cupcakes to clicks. How Emily went from running a cupcake cafe to building a huge YouTube and online presence.

October 23, 2023 • OLBAA • Season 4 • Episode 3

Emily Friend is an adventurer. She may have received a degree in law, but that wasn't enough to satisfy her. Having lived in various places around the world, she decided to move to Costa Rica.

It wasn't long after arriving that she realised she had a simple craving for the desserts she loved didn’t exist, so she had to go make it herself. The innocence of doing something like this turns her down a path of baking, running a cupcake shop in Costa Rica, selling this business, and eventually settling in LA.

All it takes is something like a child to come along and decide you need to find a new path. With no cafe of her own to run any more she had to figure out a new plan. An old video on her phone she uploaded to YouTube years prior ended up giving her an idea - go online and teach! The rest may be history but there’s a lot more to this story than just creating content. Listen on to get Emily’s full story.

Learn more about Emily here:

Website - https://www.britishgirlbakes.com
Youtube - https://www.youtube.com/c/BritishGirlBakes
Instagram - https://www.instagram.com/britishgirlbakes/

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This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop

Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel

People on this episode

Haf

Co-host

Rachel

Co-host